Introduction

"It ain't whatcha write, it's the way atcha write it."

- Jack Kerouac

An ad, or advertisement, is a message that tries to get people to do or buy something. Look at the picture below that was taken in New York City.

Hershey's ads

What message are the signs trying to get people to do or buy?

 

You see advertisements on television, in magazines, on billboards, on the Internet, on cars or buses, and even at the movies. Ads provide information to help people decide what to do or what to buy. Watch Generation Like: "Trending" and Advertising (5:00) to see how advertising is changing due to social media.

Open Generation Like: "Trending" and Advertising in a new tab

Lesson Objectives

Following successful completion of this lesson, students will be able to...

  • Identify and use pathos, logos, and ethos in an advertisement
  • Analyze various types of advertisements
  • Create an original advertisement

The above objectives correspond with the Creative Writing Course Standards: 2 and 13


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