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Common Techniques
Writers for ads have common techniques that they use to convince individuals to buy or do something. Some of these may overlap with characteristics and emotional appeals.
- Association
Answer: association: Using images, like the American flag or a popular cartoon character, in hopes that you’ll transfer your good feelings about the image to the product.
- Plain folks
Answer: Plain folks: Suggesting that the product is a practical product of good value for ordinary people.
- Bandwagon
Answer: Bandwagon: Suggesting that you should join the crowd or be on the winning side by using the product because you don’t want to be the only one who doesn’t.
- Hype
Answer: Hype: Writing words such as amazing and incredible make products seem really exciting.
- Bribery
Answer: Bribery: Offering you something “extra” in return if you buy the product.
- Must-Have
Answer: Must-Have: Suggesting that you must have the product to be happy, content, or popular.
- Fear
Answer: Fear: Using a product to solve something you worry about like bad breath.
- Repetition
Answer: Repetition: Repeating a message or idea so you will remember it.
- Endorsements
Answer: Endorsements: Using celebrities to advertise products make you want to have the same thing.