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Characteristics
Writers should think about five basic characteristics for advertisements.
The Message
The message is the intent that the author wants you to like or do.
Is the ad trying to sell something?
The Picture
There is usually a visual image to attract your attention to the product.
The Tone
The author creates a tone and/or mood in the ad.
This technique uses feelings to persuade you.
The Creativity
The more creative, the better.
Ad agencies make big money to create a joke, a rhyme, a song, or a cartoon that sticks in your head
The Call to Action
The ad must have a call to action because it wants you to do something because of the product's message.
