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A company’s mission statement is similar to a personal mission statement in that it is a brief statement of the purpose of the organization. Your school has a school mission statement, as well as your school system has a mission statement. It states the purpose of the school and the school system. Ask your teacher or facilitator to see if he/she can find a copy of either mission statement.
Here are a few of the mission statements of some of the most popular corporations in the United States. Their mission statements speak to the identity of the company. A good mission statement will clearly tell the public what to expect from them.
- Google’s mission statement – "Google's mission is to organize the world's information and make it universally accessible and useful."
- Nike’s mission statement – "To bring inspiration and innovation to every athlete in the world."
- Apple Computers’ mission statement – "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
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Target’s mission statement – "Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise.
