Lesson 8.04 Mass Media and Campaigns

Try It

Elections Millionare Game

Test your knowledge of the concepts presented in the lesson.

In the presidential election of 2000:
1. The major networks announced the results based on exit polls.
2. The major networks accurately predicted Gore to be the winner.
Answer: a. The major networks announced the results based on exit polls.
In the presidential election of 2000:
1. Gore conceded the election as a result of media coverage projecting Bush as the winner.
2. Bush conceded the election as a result of media coverage projecting Gore as the winner.
Answer: a. Gore conceded the election as a result of media coverage projecting Bush as the winner.
As a result of the election coverage in 2000, networks decided:
1. To be careful not to announce election results based on exit polls.
2. To only announce a winner the day following the election.
Answer: a. To be careful not to announce election results based on exit polls.
Analysis of the political coverage of the election of 2008 indicated:
1. Barack Obama received more positive than negative coverage.
2. Barack Obama received excessively negative coverage.
Answer: a. Barack Obama received more positive than negative coverage.
Analysis of the political coverage of the election of 2008 indicated:
1. John McCain received progressively more positive coverage.
2. John McCain received progressively more negative coverage.
Answer: b. John McCain received progressively more negative coverage.
Analysis of the political coverage of the election of 2008 indicated:
1. Sarah Palin received more coverage than Joe Biden.
2. Joe Biden received more coverage than Sarah Palin.
Answer: a. Sarah Palin received more coverage than Joe Biden.
Analysis of the political coverage of the election of 2008 indicated:
1. Horse race coverage was present in the 2008 presidential campaign.
2. Horse race coverage did not exist in the 2008 presidential campaign.
Answer: a. Horse race coverage was present in the 2008 presidential campaign.