Try It
Mass Media Review Game
After completing the Learn section of the lesson, assess your understanding of the concepts by playing this game.
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President __________ monitored ABC, CBS and NBC in the Oval Office which illustrates the fact that By the mid-1960’s television had assumed an important role in American politics.
- Franklin D. Roosevelt
- John F. Kennedy
- Lyndon B. Johnson
- Bill Clinton
Answer: c. Lyndon B. Johnson
- President __________ was the last to be able to keep his affairs with women private while in the White House.
- Franklin D. Roosevelt
- John F. Kennedy
- Lyndon B. Johnson
- Bill Clinton
Answer: b. John F. Kennedy
- As a result of the nature of television’s “real time” coverage, Americans have grown frustrated over the last fifty years with the government’s:
- corruption and propensity for scandal.
- slowness in carrying out its duties.
- public nature. Nothing seems to be held in secret.
- inability to stop press leaks on major policy matters.
Answer: b. slowness in carrying out its duties.
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How was passage of the Voting Rights Act of 1965 affected by television coverage of the events in Selma, Alabama?
- The violence and bloodshed weakened support in Congress for passage of the legislation.
- The violence and bloodshed forced President Johnson to withdraw support for the bill.
- Because the violence was publicized by television coverage, it helped with the passage of the bill.
- Television coverage had little impact since the nation’s focus was on the Vietnam War.
Answer: c. Because the violence was publicized by television coverage, it helped with the passage of the bill.
- After the events of the Vietnam War and Watergate,
- the personal lives of presidents became off limits to the press.
- the press and the President teamed up to hide scandals from the public.
- the relationship between the President and the press soured.
- the relationship between the President and the press improved.
Answer: c. the relationship between the President and the press soured.
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Which of the following presidents was a victim of the change in press coverage of presidents’ personal lives when his affair with Monica Lewinsky was reported by the Drudge Report?
- Franklin D. Roosevelt
- John F. Kennedy
- Lyndon B. Johnson
- Bill Clinton
Answer: d. Bill Clinton
- Stories in the press tend to focus on “horse race” politics. This means that:
- journalists report the muck and mire of politics.
- journalists tend to focus on who is winning in an election more than on the issues.
- issues take priority over the election coverage found on television.
- gambling tends to be a top story reported by journalists in all forms of media.
Answer: b. journalists tend to focus on who is winning in an election more than on the issues.
- Television began to replace radio and dominate political coverage in which decade?
- 1940s
- 1950s
- 1960s
- 1970s
Answer: b. 1950s
- Eisenhower used political campaign commercials for the first time in the ________.
- election of 1952
- election of 1960
- election of 1944
- election of 1972
Answer: a. election of 1952
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What is currently the major source of political communication between candidates and voters?
- speeches
- commercials
Answer: b. commercials
- “Soundbites” used by television news are:
- snippets of statements made by candidates.
- in-depth analysis of candidate positions on issues.
Answer: a. snippets of statements made by candidates.
- All of the following are true concerning the Kennedy-Nixon debate EXCEPT
- It was the first example of radio coverage of a political event.
- It was the first televised presidential debate.
- After the debates, the role of television in political campaigns increased.
- Those who watched the 1960 presidential debate felt that Kennedy won.
Answer: a. It was the first example of radio coverage of a political event.
- ___________ is the most popular source of news for younger Americans today.
- radio
- electronic media
- television
- newspapers
Answer: b. electronic media
- Which of the following statements is true regarding presidential campaign advertising?
- In the beginning, most of the ads supported one candidate, highlighting the character and good deeds of the candidate.
- In the beginning, most of the ads were negative. Campaign regulations passed in 1972 changed that trend.
- In the beginning the federal government outlawed negative advertising. It is still prohibited today.
- Negative campaign ads have only been used in the last two presidential elections.
Answer: a. In the beginning, most of the ads supported one candidate, highlighting the character and good deeds of the candidate.
- A negative political ad will often use all the following, EXCEPT
- fear
- misinformation
- images that make the candidate look “goofy” or unappealing to voters
- unbiased information about the opponent’s record or character
Answer: d. unbiased information about the opponent’s record or character
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