Inverted Pyramid

1. In the Inverted Pyramid structure, where is the most important information located?
   Answer: Top of the story; the lead

2. What is considered essential information to use in a lead and/or top of the story?
   Answer: Five W's - Who, What, When, Where, Why

3. What is contained in the paragraphs (or “nut” graphs) following the lead?
   Answer: Non-essential information; additional details, quotes, statistics, background

4. Where did the Inverted Pyramid structure originate?
   Answer: The telegraph; media outlets used the telegraph to communicate stories placing the most important information first.

5. Why do editors like the Inverted Pyramid structure?
   Answer: Editors can easily cut from the bottom to shorten an article

6. How has the popularity of online news changed the use of the Inverted Pyramid structure?
   Answer: Online editors are not bound by column inches; article lengths are more flexible.